Post by corine43 on Mar 22, 2024 12:16:50 GMT
Does your role as a business owner influence the kind of advice you give your clients? Absolutely. As a business owner, I have similar hopes and dreams as other business owners. That’s one of the reasons we target small, often family-owned businesses. We understand them and there’s a lot less bureaucracy involved, so we can move very quickly. We don’t spend months and months on strategy – we spend one to two months, and the same people creating the strategy are the ones executing it, and course correcting. We spend a lot of time focused on results: what’s working, and what isn’t.
We’re also B2B, so we apply our USA Email List strategies to our own marketing, and it has worked. We work with marketing leaders, sometimes a VP of sales or marketing and I’ve been in their shoes, especially in manufacturing. We understand their world, what they want, and the pressure they’re under. We always have that in mind. We work collaboratively business owners and their sales and marketing leaders. We present what we think their strategy could be, but always get their feedback and work it into something aligned with what they want to achieve, in marketing, with sales, and for the business overall.
Is there such a thing as marketing your way through a recession? In recessions, people often cite Warren Buffett and his investing strategy: the best time to invest is when there’s blood on the streets. The natural inclination is to batten down the hatches and cut everything to the bone to survive. Instead, the savviest are those who see recessions as the time to invest time and build new things so when the good times return—as they always do—you come back stronger than ever. It takes a lot of guts to do that, as Rahm Emanuel famously said, “You never want a serious crisis to go to waste. And what I mean by that is it’s an opportunity to do things that you think you could not do before.”
We’re also B2B, so we apply our USA Email List strategies to our own marketing, and it has worked. We work with marketing leaders, sometimes a VP of sales or marketing and I’ve been in their shoes, especially in manufacturing. We understand their world, what they want, and the pressure they’re under. We always have that in mind. We work collaboratively business owners and their sales and marketing leaders. We present what we think their strategy could be, but always get their feedback and work it into something aligned with what they want to achieve, in marketing, with sales, and for the business overall.
Is there such a thing as marketing your way through a recession? In recessions, people often cite Warren Buffett and his investing strategy: the best time to invest is when there’s blood on the streets. The natural inclination is to batten down the hatches and cut everything to the bone to survive. Instead, the savviest are those who see recessions as the time to invest time and build new things so when the good times return—as they always do—you come back stronger than ever. It takes a lot of guts to do that, as Rahm Emanuel famously said, “You never want a serious crisis to go to waste. And what I mean by that is it’s an opportunity to do things that you think you could not do before.”