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is a platform that helps growth-focused e-commerce brands drive https://bcellphonelist.com/ more sales through super-targeted, highly relevant emails, and marketing. Hello and welcome to another episode of the Duct Tape Marketing Podcast. Yes, I think any good experiment will test the three I mentioned. One, do I like this potential new direction, two, can I become an expert in this, and three, is there room for expansion in the market? So sometimes pilots will hit two, but not the third.
This is John Jentsch. My guest today is Laura Gassner Otting. She is the founder and chief catalytic officer of . She's also the author of a book we're going to talk about today called Infinite How to Ignore Everyone, Forge Your Own Path, and Live Your Best Life. If I love underwater basket weaving, and I'm a professional, but no one wants to buy these lessons from me, that's bad. So I think part of it is continuing to see what's really going to be popular in all of these areas.