Post by account_disabled on Dec 4, 2023 9:09:44 GMT
Strategy for marketing on the LINE channel, I would like to divide it into 4 objectives as follows. So that customers know and understand your business and what services you provide on LINE OA. To get to know customers and encourage customers to try products for the first time To encourage customers to decide to purchase products again. and turn into regular customers To encourage customers to help spread the word about the product to their friends. Strategy 1: Create awareness of your services Even if customers know your brand But you may not know yet. What services does your business provide on the LINE channel? Because each business brand uses LINE OA for different purposes.
Some brands use LINE OA only as one of the public relations channels. But many brands use LINE OA to take Phone Number List care of customers. until the sale of products as well The features you should use to recommend your services are: Greeting Message Card Message Tips : In the Card Message, you should include a Share button to increase the rate of reaching the target group. Your LINE OA should also have a Rich Menu set up so that customers can learn more about the brand and look trustworthy. If it's a complex product or service, using a rich video attached to it can help brands make the product or service easier for customers to understand. Strategy 2: Collect customer information and encourage customers to purchase services for the first time. “Know us, fight a hundred times, win a hundred times.
Sun Tzu's philosophy can be directly applied to marketing. Because the better the brand knows its customers, the better. The more the brand will know the reasons why customers decide to buy or decide not to buy our products. We can use this information to develop our strengths and improve our brand's products or services even more. But to encourage customers to share their needs with the brand, Brands should prepare rewards. or freebies for customers, and prizes or freebies are the best opportunities to encourage people to know and try products or services from our brand Because of purchasing products or services for the first time This is the point where customers must rely on the most courage to make decisions. So the prize or freebies It should be a discount or a trial size product.
Some brands use LINE OA only as one of the public relations channels. But many brands use LINE OA to take Phone Number List care of customers. until the sale of products as well The features you should use to recommend your services are: Greeting Message Card Message Tips : In the Card Message, you should include a Share button to increase the rate of reaching the target group. Your LINE OA should also have a Rich Menu set up so that customers can learn more about the brand and look trustworthy. If it's a complex product or service, using a rich video attached to it can help brands make the product or service easier for customers to understand. Strategy 2: Collect customer information and encourage customers to purchase services for the first time. “Know us, fight a hundred times, win a hundred times.
Sun Tzu's philosophy can be directly applied to marketing. Because the better the brand knows its customers, the better. The more the brand will know the reasons why customers decide to buy or decide not to buy our products. We can use this information to develop our strengths and improve our brand's products or services even more. But to encourage customers to share their needs with the brand, Brands should prepare rewards. or freebies for customers, and prizes or freebies are the best opportunities to encourage people to know and try products or services from our brand Because of purchasing products or services for the first time This is the point where customers must rely on the most courage to make decisions. So the prize or freebies It should be a discount or a trial size product.