Post by taslima on Feb 14, 2024 8:45:03 GMT
Losers of this core update here. January 2020 – Featured Snippets Update Google confirmed that results shown in featured snippets would no longer be repeated on the first page of search results. Previously, a featured snippet could be found in “Position 0” as well as one of the top organic listings on the page. 2019 ALGORITHM UPDATES October 2019 – BERT Google announced BERT — its deep learning algorithm also known internally at Google as DeepRank — on October 25, 2019. BERT impacts conversational search queries by helping Google to better understand context, including how words like “for” and “to” change the meaning of a search.
Google later confirmed there was nothing specific to optimize for, and that BERT affects nearly every search performed. September 2019 Core Update Google announced this broad core algorithm update ahead of USA Email List time. The industry weighed in after it rolled out, and many hypothesized it targeted link spam. June 2019 Core Update & Site Diversity Update Google pre-announced this update, which seemed to focus on correcting the way the algorithm evaluated links. It put more weight on the domain authority and trustworthiness of a site’s incoming links. In my opinion, the “trustworthiness” component of the E-A-T factors rose in importance. And it overflowed SEO to include a fix for detecting sentiment.
Note that this firmly places the issue with a ranking loss on marketing in general … No wonder Google has said that there is nothing sites can do specifically to “fix” their rankings after a core update runs. Mess with user sentiment, link sentiment, and quality, and prepare to die. The search engine simultaneously released a separate site diversity update. The stated goal was to make search results more diverse. For most queries, users no longer see a domain appear more than twice in the top-ranked results, making it harder for a site to “saturate” a topic organically. Hazards: Sites with too low a percentage of backlinks from trusted websites may have dropped. Those that used to have many pages ranking for a single query also lost some SERP real estate. Winners: Pages may have risen that were previously under-rewarded.
Google later confirmed there was nothing specific to optimize for, and that BERT affects nearly every search performed. September 2019 Core Update Google announced this broad core algorithm update ahead of USA Email List time. The industry weighed in after it rolled out, and many hypothesized it targeted link spam. June 2019 Core Update & Site Diversity Update Google pre-announced this update, which seemed to focus on correcting the way the algorithm evaluated links. It put more weight on the domain authority and trustworthiness of a site’s incoming links. In my opinion, the “trustworthiness” component of the E-A-T factors rose in importance. And it overflowed SEO to include a fix for detecting sentiment.
Note that this firmly places the issue with a ranking loss on marketing in general … No wonder Google has said that there is nothing sites can do specifically to “fix” their rankings after a core update runs. Mess with user sentiment, link sentiment, and quality, and prepare to die. The search engine simultaneously released a separate site diversity update. The stated goal was to make search results more diverse. For most queries, users no longer see a domain appear more than twice in the top-ranked results, making it harder for a site to “saturate” a topic organically. Hazards: Sites with too low a percentage of backlinks from trusted websites may have dropped. Those that used to have many pages ranking for a single query also lost some SERP real estate. Winners: Pages may have risen that were previously under-rewarded.